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Brand Reputation Management: Your Seven-Point Game Plan

Public Relations - Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:- Search engine dominance- Brand monitoring- Social media PR- Reviews and recommendations- Customer service and culture- Negative-PR management- Brand advocacy...

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